2. Marketing Strategy Donation Coupon K-pop advertisement Online marketing Health care
3. Evaluation
본문 SWOT ANALYSIS
STRENGTH Diverse product Line and attractive design No. 1 walking shoes inKorea Ergonomically design and Take care health Walking Clinic andFoot health program
WEAKNESS Many Rival companies in sports wear Medical clinic needs too much money Prospecs has low level of awareness in US
STRENGTH Target High consumption and higher-income group Lower cost in retailing process High unemployment make high demand on running shoes Leisure, recreation culture 75% of US people suffer from the foot health care
STRENGTH Lower retail cost raise rivals Consumers frequently change shoes Low level of awareness No idea about Walking shoes
1. Coupon Strategy Getting People In The Door : Driving Trial
Getting People Back In The Door : Enforcing Behavior
Up-Sell : Consumers Seek Value
Cross-Sell : Consumers Want More and Better
Distribution: In-Store Point of Sale Handout Coupons ; Direct Mailer/Flyer/Newspaper Coupons; Coupon Return of Investment (ROI)
2. Online shopping delivers the convenient for customers increases many customers and expand the market share package uniformity strategy promotional discounting strategy The Efficient Consumer Response (ECR) Social media, such asFacebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this special event. - Brand insistence by the maniac
Websites, SNS such as Facebook Pages, Twitter- “Word of mouth”
본문내용 e marketing Health care 3. Evaluation CONTENTS
SWOT ANALYSIS Diverse product Line and attractive design No. 1 walking shoes in Korea Ergonomically design and Take care health Walking Clinic and Foot health program Many Rival companies in sports wear Medical clinic needs too much money Prospecs has low level of awareness in US STRENGTH WEAKNESS
Target High consumption and higher-income group Lo
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